LOS ANGELES — “If history is any indication,” a Forbes report read on May 3, “ ‘The Great Gatsby’ will bomb rather hard.” BoxOffice.com at one point projected very soft opening-weekend sales of about $24 million. Early on, several studios were so worried about the movie’s multiplex prospects that they passed on making it. Oops. “The Great Gatsby,” directed by Baz Luhrmann, has become the latest example of the Hollywood machinery getting audience interest wrong. “Gatsby,” adapted from F. Scott Fitzgerald’s classic novel and starring Leonardo DiCaprio in the title role, is now expected to take in at least $330 million worldwide. With that kind of...
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